Good Order

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Go-to-market consulting
and investment.

Good Order is Eliot Crowther and Chris Heaslip, the co-founders of Pushpay. We help companies between $1m and $50m in revenue put their go-to-market in order, and we invest in a few founders a year.

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Eliot Crowther and Chris Heaslip

Eliot Crowther and Chris Heaslip

Co-founders of Pushpay

Story

Twelve years, two exchanges, one company.

We met at a church in Auckland and started Pushpay in 2011, a mobile giving app we sold one congregation at a time. Chris ran the company and Eliot ran sales. Pushpay listed on the NZX in 2014 and the ASX in 2016, moved its headquarters to Redmond, Washington, and was taken private in 2023 for about NZ$1.5 billion.

Eliot stepped back in 2018 and began investing, leading First AML’s seed round the following year. Chris handed over as CEO in 2019 and founded Leadr in Plano, Texas, in 2020.

Good Order is the two of us working together again: hands-on go-to-market work with a few companies at a time, and early-stage investment in founders we believe in, usually alongside funds and always with our time included.

2011

Pushpay founded in Auckland

2014

Listed on the NZX, headquarters to Redmond

2016

Second listing, on the ASX

2023

Taken private for about NZ$1.5b

Eliot Crowther

Co-founder of Pushpay, where he ran sales through both listings. Seattle, Washington.

LinkedIn

Chris Heaslip

Co-founder and CEO of Pushpay until 2019. Founder and executive chairman of Leadr. Plano, Texas.

LinkedIn

Founded and backed

Pushpay, and what came after.

The companies we have founded or backed since 2011. Hover a card for the short version.

Pushpay

Church software · Redmond · Auckland

Giving and engagement software for churches. Founded by the two of us in 2011, listed on the NZX and ASX, taken private in 2023.

Founded 2011 · Taken private 2023

Leadr

People software · Plano, Texas

People development software. Founded by Chris in 2020, backed by Eliot.

Founded 2020 · Series A led by Bedrock

First AML

Regtech · Auckland · London

Customer due diligence software for banks, law firms and accountants. Eliot led the seed round.

Seed lead 2019 · Series A · Series B

Ivo

Legal AI

AI contract review for legal teams. A Series A in 2025, then a Series B in 2026 led by Blackbird.

Series B 2026 · led by Blackbird

Sterling

Finance AI · Wellington

AI for finance teams: invoices, reconciliations and month end.

Seed 2026 · led by Blackbird

Azonic

Law enforcement · Auckland

Intelligence software for agencies investigating online crime.

Pre-seed 2026 · led by Blackbird

Sydekick

Early-stage

Early-stage investment. A line on what they do is coming.

Details to come

Calorify

Early-stage

Early-stage investment. A line on what they do is coming.

Details to come

Formuly

Early-stage

Early-stage investment. A line on what they do is coming.

Details to come

Work with us

Two ways to work together.

GTM Consulting

For companies between $1m and $50m in revenue, where the product works and growth now depends on how well you sell it. Pipeline, pricing, hiring and the plan to the next stage, with the two of us in the calls rather than just the reviews.

Start a conversation

Investment

Early-stage software companies in New Zealand and the United States, pre-seed to Series A, usually alongside funds. A few a year, each with our time included. Every note is read by us and answered.

Send a short note

Contact

Start the conversation.

GTM Consulting
Investment Inquiry

Replies within two working days

GTM Consulting

Let's talk go-to-market.

Tell us where you are and where it is stuck. If we can help, we will say so. If we can’t, we will tell you who can.

Investment

Tell us about your company.

Raising a round? A few lines and a link is enough. We read every note ourselves and reply to all of them, including the ones we pass on.

Good Order

Seattle · Plano · Auckland

Eliot on LinkedIn
Chris on LinkedIn